Shopping
Shopping like baseball is a great American pastime. We are hall-of-fame consumers. We are told by marketers and advertisers that we are not complete without their product or service. We can't be cool or acceptable unless we wear a certain brand.
Of course, it is utter nonsense. But the conditioning is strong and has gone on for almost 100 years. We are continually bombarded about the need to have this gadget through the radio, tv, and papers. Everywhere we turn there is an ad for a product or service, on your phone, computer, clothing, and of course the Internet.
The continual message is shop, shop, shop, buy, buy, buy, consume, consume, consume.
The opposite of consume is to what? Save.
Many are forced to be savers due to limited means. When you learn the good habits of saving and eventually investing. You can begin having your money and assets work for you instead of you working to consume and spend.
When I do shop and go to the stores, I'm amazed at the long lines. The retailers haven't figured out the most important concept in selling. Take the people's money! Make it easy and convenient for people to spend. Why have folks wait in long lines to give you their money. Have enough staff on hand to work the registers and take the people's money. So simple and easy. You don't want to have your customers become frustrated when trying to purchase your goods, and most importantly the last impression of the customer should not be negative.
So all you retailers out there hire a few more folks, bring in the extra staff and
Take the people's money!
With Love,
Tom Kaufmann
Coach K
CoachKaufmann.com
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